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The harmful term otherwise generally known as toxic masculinity refers to the norms that govern not simply men, but women and most of society too, when speaking about toxic masculinity, the target is not to offend men, instead it’s to bring attention to the unfavorable aspects of a socially built masculinity as well as the detrimental influences which they could potentially cause.
Effects that coincide with toxic masculinity include, but not limited to, the influence of celebrities in the media, misogyny, mental illnesses, homicide, and the lack of emotional vulnerability in men. Media is undoubtedly linked with toxic masculinity. In today’s society, much of media contains violence or role models displaying aggression.
Masculinity in Armani Big companies use social media to demonstrate masculinity and with that, sell their products. In the famous commercial of Armani the producers use important visual elements to demonstrate that masculinity means being athletic, sensual, dominant, powerful, elegant, and impressive.
The representations of masculinity and femininity by the media are constantly changing and so are the perceptions. The change in representation is what leads to the change in perception as the media is very powerful in influencing people’s attitudes.
Indeed, men and masculinity have been the norm, the yardstick against which women--and the women's movement--have been measured. Although the development of men's studies has gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity, and the Media addresses this shortcoming.
Hegemonic masculinity refers to the culturally normative ideal behaviours of males.This concept is based on the assumption that there is a hierarchy of masculine behaviour, suggesting that most societies encourage men to exemplify a dominant version of masculinity.Hegemonic masculinity is competitive and reflects an inclination for males to pursue domination over other males and subordinate.
Five speakers at the York Festival of Ideas reflect on aspects of masculinity.