A guide to writing an effective executive summary.
An executive summary of your business plan is the first thing that will be read by anyone interested in your project. It should therefore, be short, and yet provide all the vital information regarding the business plan. Here, we shall provide a sample, to help you draft one for yourself.
An executive summary is a one-page plan that conveys essential information about your company’s planned year of programs and activities in a couple hundred well-chosen words or less. If you ever get confused or disoriented in the rough-and-tumble play of sales and marketing, this clear, one-page summary can guide you back to the correct strategic path.
This article is part of a series on how to write a great business plan. The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two.
The executive summary of a business is a concise version of your business plan. In writing a comprehensive business plan, the executive summary is as well essential as the business plan itself being that it is the first part of the plan and it serves to introduce the whole plan to investors that are willing to finance your plan.
It is also important to know what purpose you are writing the summary for. Do you wish to study and then write an executive summary for a research paper or is it the executive summary for the proposal of a business plan? If you wish to learn how to write an executive summary, then the following pointers may serve as effective guidelines.
Marketing plan summary and introduction. Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. Although the executive summary appears at the beginning of the plan, you should write it last. Writing the summary is a good opportunity to check that your plan makes sense and that you haven't missed any important points.
This sample marketing plan was created with Marketing Plan Pro software. Executive Summary The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group.